01
Context
The problem hiding in plain sight
Every outbound sales team using a B2B database was living with the same quiet frustrations. Credits that reset to zero each month whether used or not. Emails that bounced despite being "verified." Prospecting that happened in one tool, outreach that ran in another — and a manual, error-prone bridge between the two.
The product gap was deeper than just data quality. There was no way to start with a company and work down to the right people. You could search for individuals, but account-based prospecting — the way modern B2B sales actually works — simply didn't exist inside a cold email platform. Reps were stitching together five tools to do what should be one seamless flow.
02
Research
Listening before assuming
Research surfaced four distinct breakdowns that SDRs and agencies faced daily — each one becoming a direct feature requirement for Leadfinder 2.0.
Data coverage was too thin and unverified
Existing B2B databases had limited contact coverage and verified emails only at the point of import — not at the point of reveal. Bounce rates were high, and reps had no confidence in the data they were paying for. A multi-source, reveal-time verification model was the clearest path forward.
No account-based entry point existed
Every cold email platform allowed searching for people. None allowed starting with companies. But SDRs using ICP-driven strategies needed to identify target accounts first, then find the right contacts inside them. This workflow simply wasn't possible — until now.
Duplicate leads were costing agencies clients
Agencies running campaigns for multiple clients had no reliable way to prevent the same lead from appearing across different client lists. Without include/exclude list logic at the search level, overlap was inevitable and damaging to client relationships.
Credits disappeared whether used or not
Monthly credit resets penalised teams for running lean months. Reps rushed to use credits before the reset — pulling lower-quality leads just to avoid waste. A rollover model was the most requested fix across the user base.
03
Define
Sharpening the problem statement
How Might We
How might we give SalesHandy users a complete, account-first prospecting experience — with verified data, smart buying signals, and organised list management — so that finding a lead and reaching out to them happens in one place, without losing context at any step?
Two primary user profiles shaped the design: The SDR (individual contributor, people-first searches, needs high email accuracy and fast list-building) and The Agency Rep (manages multiple client campaigns simultaneously, needs airtight list separation and zero lead overlap). Both were failing the current product — for entirely different reasons.
